This is not a portfolio

It’s a record of how I help early-stage B2B products get clearer, ship faster, and convert better ⭐️

Hi, I’m Sam, a visual + growth designer with 7+ years of experience in startups. I work across positioning, UX, and design systems to improve acquisition and product adoption (especially in complex B2B, tech and AI).

Let’s chat

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open to: Remote • US time zones • Full-time

Experience
in fast-paced environments
B2B SaaS, AI, industrial tech

150+

Digital experiences shipped
including web, marketing/sales assets and campaigns

Core disciplines
involving brand Positioning, UX and Design systems

These aren’t pretty things

This is proof that I bring story, strategy and creativity to design projects

These are some of the projects that made me pause, push, and grow. They’re more than deliverables, they are how i solve real problems through meaning and human experiences. tl;dr: if you want safe, templated, and forgettable, you won’t find it here.

see projects

This is not a testimonial wall

This is proof that design done right makes people happy

I hired Sam to help us with our initial brand and visual designs for our website portfolios and she’s been a true gem. I would strongly recommend Sam for any work in graphic design, web design and creative visual branding. She’s the whole package.

Amy AitmanCOO

sam’s dedication to comprehending the essence of our business allowed her to create a website that not only reflects our image but also effectively communicates our capabilities. I wholeheartedly recommend her to anyone seeking to turn their vision into a reality.

John hughes principal

This is not a bio

This is my manifesto for making things that matter

i’m sam, a mexican-american designer based in Michgan 🍒.

I help early-stage SaaS and B2Bs turn products into narratives that convert. I’ve led positioning, UX, brand identity and systems from the ground up, improving acquisition and product adoption. I build storytelling, strategy and performance, partnering with founders, product, and sales to align messaging with measurable growth.

i’ve launched products, built brands, published books, created games, and led projects from scratch to real life. i thrive at the intersection of storytelling and strategy.

this is what drives me

I believe design is storytelling. I’m not here to decorate screens. I’m here to build experiences that people can engage to.